Category: Graphic Design

Reputation is Everything

Reputation is Everything

Reputation takes a lifetime to build, and a second to be destroyed.

My reputation is something I’ll defend with passionate ferocity. It’s more valuable than any camera, lens, or lighting kit I could ever own. It is why I choose wisely both the clients and productions or people I team up with. I built a reputation for myself in tactical combatives and martial arts and made a living for 20 years training both enthusiasts and fighters. I built a reputation working with Tigers, Lions, and Leopards at Wisconsin Big Cat Rescue. I’ve now built a reputation for myself as a filmmaker and visual storyteller. Reputation is everything. It is how we define ourselves.

It’s a sad reality, we’ve all worked on productions we wish we never did, and have trusted the wrong people at times. It takes a strong backbone and tough skin to withstand all of the backstabbing and negativity in this industry. Even worse is when those individuals blame you for their own problems and can’t accept the painful and brutal reality of their own crimes against you. In my earlier years, I had the misfortune to team up with “less than professional and even less trusthworthy” individuals. The nightmares that came about still haunt me occasionally to this day. I take them all as a learning experiences now, and use them to empower and protect me, rather than weigh me down.

If only someone could have rescued me from the nightmare experience I would unknowingly encounter after agreeing to collaborate with a few of these backstabbing traitors and thieves. I can only chalk them up to learning experiences, and I’m now much wiser about who I team up with and which productions I become a part of. So in some weird twisted way, I’m glad they all happened.

Build Your Reputation and Protect It

I’ve built my reputation on my desire to create Cinematic Visuals. There are few things as satisfying as having an audience of several hundred people enjoy work you created on the screen. These days it isn’t easy. It takes constant work to build and audience and just as much work to keep them. The type of work we do, and the quality of what we do will determine our audience, and how they perceive us.

My reputation earns me the high level of clientele I have for luxury weddings, million dollar estates, photography clients, film productions, commercial and corporate videos, and more. It’s taken years to establish this, and in the beginning I did plenty of free work just to prove myself and build my portfolio. Finally, I’m at the point where I can pick and choose my clients, battles, and projects. I decide where I want my business to evolve and how it will grow. But the battle isn’t over yet… now I have to maintain it.

Protecting my reputation is just as important and equally challenging as building it. I must constantly challenge myself to expand my skill sets, knowledge, and creativity. I must experiment with new techniques and keep up with trends and technology. I have to consider how my actions in public, and even more so not eh set reflect myself and my company “I Am Cinema”.

Those who’ve worked with me know I’m very passionate about what I do, and I’m incredibly persistent on how something should be done. I know the end result I want to achieve, so that requires a certain level of intensity and extra effort on the set.

I have zero tolerance for laziness and arrogance. If someone on set presents valid, creative, and insightful advice or a better way to doing something, I’m all for it and willing to learn or give it a try. Respect is something I give to those who’ve earned and deserve it. When I have a crew member who busts their ass and shows passion and dedication, I reward it.

One of the best examples I can give concerning how passion and dedication pay off, and how someone builds a reputation, is by a young filmmaker I’ve worked with from See~Worthy Films. Her name is Syndey Bowers. She’s a young and wildly creative filmmaker. She with me on the 2nd season of TWEET, and let me just say, she amazed the hell out of me. When I gave advice, she listens. When I asked her for something, she hustled. When I gave her a task, she finished it. When I taught her, she learned with appreciation. Never once did she complain or take on a lazy attitude. She came to the set everyday and worked non-stop. She’d ask for advice, she’d watch how we worked on set, she developed technical and creative skills. Now working with me again on In Sanity, Florida, she’s earned the right to be a camera operator and is my 2nd in command. I know I can rely on her and trust her to not only work hard, but to be creative and do what we’re supposed to, which is tell a story.

The reputation I’ve built for myself has earned me the right to return as Director of Photography and Editor for See~Worthy’s new series “In Sanity, Florida”. My reputation has brought to work with real professionals with creative minds and a passion for storytelling similar to myself. When you work long enough and hard enough, you’ll eventually find others like you. I’m very fortunate to have the clients I have, and to work with the productions, casts, and crews that share these passions.

I’m not lucky. I’ve worked for this. I’ve suffered for this. I’ve sacrificed for this. I’ve been knocked on my ass time and time again, but I stood back up and kicked off the dust every time. With every negative experience I had, I learned from those challenges. I’m smart enough now to know who I can trust and who is for real. I recognize snakes in disguise. I recognize those who fight for quality reputation and have earned it by facing life head on and rising to success.

For those born into it… they’ll never know the value and reward of what a lifetime of hard work and determination feels like. When you finally break through and achieve success despite the odds against you… nothing beats that feeling. I’m very proud of the reputation I have. Yes, there are some individuals in this world as I’ve mentioned, who would say otherwise about me, but I recognize them no longer. They are dead to me and forgotten. Their opinions are void and full of bitterness or jealousy. What matters to me are the opinions of those I respect, and those who are worthy of it and deserve it.


To keep updated with samples of my work, please visit my facebook profile, I AM CINEMA.

Also, be sure to visit Wisconsin Big Cat Rescue. Your visit and donations help provide funding for their food, medical needs, rescue maintenance, and overall quality of life for their Tigers, Lions, and Leopards.

Demo Reel

This is my latest Demo Reel, featuring a variety of the projects and clients I’ve worked with and some of my favorite projects.

For everything in this reel, I was the Cinematographer and Photographer, also the Graphic Design and Visual FX Animator.

Some of these clips feature my own work I do for fun, while others feature client projects, or films or web series I shot for.

My work is constantly expanding, and I don’t often make updates for my reel. To best get an idea of what I specialize in, and the types of services I provide, please continue viewing the rest of my website. You’ll see samples of Wedding Photography, Senior Portraits, Family Portraits, Boudoir Photography, Music Videos, Films, Video Production, Graphic Design, etc, etc, etc.

I’ve worked in everything from major Hollywood films down to private individuals.

My studio is located at:

125 N Walnut Street

Reedsburg, WI 53959

(608) 581-0028

Enjoy this Demo Reel!

Nathan Grey – Owner of I Am Cinema


To keep updated with samples of my work, please visit my facebook profile, I AM CINEMA.

Also, be sure to visit Wisconsin Big Cat Rescue. Your visit and donations help provide funding for their food, medical needs, rescue maintenance, and overall quality of life for their Tigers, Lions, and Leopards.

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In Sanity Florida

In Sanity, Florida is a new comedic drama series written and directed by See~Worthy Films. Marc Zatorsky and Shawn Morell have created an amazing production with a cast of 35 professional actors, and a full crew of film students learning how to be filmmakers. Their offices are locate out of G-Star Studios and Marc often teaches acting at the Burt Reynolds Institute and at G-Star Studios. I’ve teamed up with them for our second production together as their Director of Photography and Editor.

I had the privilege of first working with Marc and Shawnee last year, when they hired me to be their Director of Photography for “TWEET: The Series” 2nd Season. We had both just finished some rather negative experiences and cut ties with some people who would rather steal and take credit for other peoples work. Sadly, not everyone in this business is truly professional, or actually has any talent… they just know how to manipulate and use others for their own career advancement. Needless to say, we both had to take a chance working together, hoping the other was legit and professional.

Long story short… We hit it off tremendously! Which was a huge relief for all of us. I came on board with a wonder lust for creativity and taking their productions to an entirely new level, and they came on board with the highest level of professionalism, respect, and quality production, along with a full cast of amazing actors. They have a true talent for directing, producing, and writing. The quality of their writing alone was enough for me to enjoy working with them, as the last so-called “Writer” I worked with, well… that’s a story for another day, or maybe just one better off forgotten.

Anyway… Fast forward to present day, after finishing up season 2 of TWEET: The Series, and after writing it’s 3rd season, both Marc and Shawnee agreed they needed to challenge themselves further, and put our combined talents to the test. Their team of actors were certainly up to the challenge as well. So they wrote “In Sanity, Florida”. The town is small… the crazy isn’t.

Trust me when I say… “This show is hysterical”!!! Normally as a cinematographer and DP, the most challenging aspect of my job is to create quality lighting and composition, and to keep the actors in focus. For this production, the hardest part was trying not to laugh and shake the cameras as we filmed. Seriously! In Sanity, Florida is a whole new level for independent filmmakers. The talent and the crew were amazing and working with SAG actors, among them included the legendary Burt Reynolds.

Our location was based out of Yesteryear Village in West Palm Beach, and the quality of production even rivaled film studios with huge budgets. We have a few more surprises in store, but you’ll have to watch to find out!


In Sanity, Florida is centered around a fictional village in Florida, where as we say, “The town is small, the crazy isn’t”. Our lead actress “Tommi Rose” (Model/Actress/Singer) takes us through the town and we encounter it’s crazy town folk.

We have 35 amazing actors, including Noah Schnacky (How I Met Your Mother, Hitstreak, Got Home Alive), Mike Benitez (Wrecked, Serendipity, The Sponge Bob Movie, and the Do Over with Adam Sandler), and Louis Tomeo (Every Witch Way), and many other top quality actors. We are also honored to have Mr. Burt Reynolds join the cast, as himself! They all auditioned against over 300 actors, from an original 1,500 submissions. There’s a reason why so many people want to with See~Worthy Films, their quality and reputation are phenomenal. I’m very fortunate to be a part of their team and I love working with them.

To keep updated with samples of my work, please visit my facebook profile, I AM CINEMA.

Also, be sure to visit Wisconsin Big Cat Rescue. Your visit and donations help provide funding for their food, medical needs, rescue maintenance, and overall quality of life for their Tigers, Lions, and Leopards.

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